ScaleArc

Feeling the Microsoft Love at WPC

I’m just returning from my first Microsoft Worldwide Partner Conference (WPC) and I have to say – wow. I’ve always been impressed with how great a partner Microsoft is for ScaleArc, but seeing the level of class and service Microsoft showed us partners all week really blew me away.

I expected the keynotes from Satya, Guthrie, and Guggs to be well done – and they were incredibly well orchestrated indeed – but what really got me were all the little things Microsoft did to make us show-goers comfortable and happy all week. Very fast lunch lines, despite serving 12,000 people at once – and good food too. Easy access to healthy snacks, drink tables and garbage cans. And there were plenty of those helpful purple-shirted people who actually knew where to send you. To top it off, they had decaf English Breakfast tea – who thinks of that?!

The parties were world class. My colleagues had a blast at the US Partner night at Epcot, and the big finale party last night at Disney Hollywood Studios was very well done. Food stands and bars all over, with great food and good-quality wine – and no lines. Plenty of places to sit and eat, with amazing attention to detail on table pieces and other decorations, and great music. The Microsoft staff – or perhaps a partner they contract to – really know how to put on a party.

WPC was a great event for ScaleArc. We had some fantastic conversations with Microsoft system integrators (SIs) focused on SQL Server upgrade and Azure migrations. We had lots of time with Microsoft sales folks, sharing how we help them get customer projects done faster, like we did with Microsoft IT. And meetings with senior staff on the SQL Server team reinforced our partnership at the executive level.

ScaleArc does incredible things to increase the value of SQL Server, and Microsoft really returned the love as a partner this week – thank you!

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