Customer Reflections, and Measuring Growth in “X”s, instead of “%”s
A Fortune 150 customer recently told me, “We’ve been trying every which way to fail MySQL and ScaleArc handles the auto-failover perfectly without any hitches. At this point, I’ve told the business unit that if they want us to support MySQL at the same level of availability as Oracle, it has to be MySQL + ScaleArc or I’m not putting my stamp of approval on it.”
Another customer, DDP Yoga, was able to instantly scale 19x to meet the demands of a nationwide marketing event while achieving Higher Availability (via our Auto Failover capabilities), while being hosted in the Rackspace cloud.
As I take a step back to reflect on the value that our technology has delivered to customers over the last few years, I can’t help but notice that we’ve built a customer base that includes the #1 retailer, #1 PC manufacturer, #1 software company, and #1 online movie ticketing company in the world – just to name a few.
It is clear to me that the need for a ubiquitous Data Access Layer that I wrote about a year ago is in more need now than it ever has been. We’re calling this database traffic management, which creates an Agile Data Tier for applications. Because of our fantastic customer and partner base, and deeply passionate desire to support them, we are experiencing a growth cycle that is best expressed with an “X” as opposed to “%”. As in, we’re on track to grow our customer base at over 4x this fiscal year!
And the value that we’ve delivered to customers is continually growing as well, such as:
- Increasing uptime of applications and providing a more robust environment to drive Five 9s availability – even a multi-master environment with auto-failover
- Reducing time-to-market to develop and launch new applications
- Eliminating *any* downtime associated with maintenance of the databases, and reducing the number of personnel required for maintenance, dramatically driving down OPEX
- generating more revenue for customers by
- increasing uptime
- ensuring faster processing of transactions
- identifying application problems in real-time
- Providing real-time analytics to help improve the quality of the application code.
- Reducing the need for hardware and licensing to drive down CAPEX costs (lots of examples of customer ROIs)
And the list goes on and on. It seems like almost every time I speak to a customer, I hear about a new way they are using our product to grow their business by X, reduce their expense by X or increase the time to market of new apps by X. Whatever the scenario, there is one thing that is clear – The time for database traffic management via a Data Access Layer is here.
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