Customers > Blog > Customer Reflection, the Adoption of Database Traffic Management

Customer Reflection, the Adoption of Database Traffic Management

by Justin Barney, posted on Tuesday, July 15, 2014

Having just returned from a cross-country visit to some of our marquee customers, I can’t help but reflect on how the market category for Database Traffic Management has emerged and solidified over the past 3 years. Many times, our customers come to us in a bit of a crisis, generally from an upcoming event like Black Friday or an appearance on Shark Tank, so they need to migrate applications quickly to the cloud to meet business goals, etc. But what’s fun to watch is how after the event has passed, and the many benefits of ScaleArc are realized, those same customers then look to adopt ScaleArc and our database traffic management software in a ubiquitous and permanent way for their application architecture.

Some of those benefits that are realized come in the form of efficiencies and OPEX savings. Customers who originally come to ScaleArc looking for high availability for their websites or applications are then blown away by massive operational efficiency gains. One customer sent me a sanitized internal email thread showing us how they used our centralized logging and real-time analytics to immediately identify a problem in their code, thus eliminating the days of time that it takes to pull mountains of logs and sift through them to re-create the problem, during which the internal “finger-pointing” generally takes place. Many customers revel in how maintenance windows to patch databases are now gone. One quote from a customer that I particularly love, “My workers are more productive at 2pm on a weekday than 2am on a Sunday.”

Besides enabling our customers to get more sleep, we are improving the way that they are able to conduct business.Over time, the ability to save on CAPEX, while improving availability & performance and eliminating scalability issues, is dramatic. In the same way that replication technologies and web load balancers (e.g., F5) allowed the web tier to scale-out with cheap x86 server inputs, database replication technologies like AlwaysOn from Microsoft, DataGuard from Oracle, and various MySQL replication options are allowing customer to migrate to the same model when introducing ScaleArc as a ubiquitous part of the infrastructure for database traffic management and database load balancing.

Needless to say, we are having fun at ScaleArc, thanks to our great customers who are leading the charge!

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